How Esport Me is made

This page describes how Esport Me actually produces what it publishes. Last updated 6 October 2026.

Who writes the articles

Esport Me is an automated sports publication. Most of its articles are drafted by software from reporting already published by other outlets, under an editorial brief that sets the title’s voice, subject range and length. We do not have reporters at events, we do not conduct interviews, and we do not claim first-hand access. A few articles are original analysis written from primary documents, such as legislation, competition regulations or club accounts; each of those was published with a named editor’s recorded approval, and cites its documents in the text.

Where the information comes from

Articles are written from published sports reporting. We do not publish a per-article source list, and we do not list the outlets we draw on. Where other outlets have reported the same story, an article is written from up to three reports rather than one, so that it can set them side by side instead of repeating a single account. Ask us about a particular article and we will tell you what it was written from.

What is checked

When a draft is written from other outlets’ reporting, it is refused if:

• it reproduces passages of its sources instead of original prose; or
• a quotation in it does not appear word for word in the source reporting.

The publishing step refuses an article without a picture. A photograph is shown with its photographer and licence under “Photo credits”; an illustration we generate is labelled “AI-generated illustration”.

Before an article is published automatically, it is held back as a draft for an editor if:

• it is a short rewrite of a single report;
• its copy refers to its own production, or it mostly retells another outlet’s account;
• it may be a second article on a story published in the last 3 days;
• it contains a figure of two or more digits, or a name of two or more words, that does not appear in the reporting it was written from; its headline says more than the article establishes; or it cites a second report without using it.

Automatic publishing cannot override a hold. A held draft stays unpublished until an editor improves it, rejects it, or publishes it with their name and a written justification, which is recorded.

These rules apply to articles published from 6 October 2026. Articles published before then went out under earlier, narrower rules, and many of them were written from a single outlet’s report; they have not been re-checked against the rules above.

These checks are automated, and limited. They catch measurable faults, such as copied prose, a misquotation or a figure that is not in the source; they do not check single-digit numbers or one-word names, and an editor’s later changes are not re-checked automatically. They cannot verify every statement of fact against the world, and they are not a guarantee that every article is right. That is why corrections matter.

Scores, fixtures and tables

Match, club and competition pages are generated from a sports data feed and update automatically. They are a reference for readers, not editorial articles.

Corrections

If something is wrong, tell us: which article, what is wrong and, if you can, where the correct information has been reported. We correct factual errors, or remove an article where a correction cannot fix it.